Stop guessing. Start predicting demand months in advance.
Two ways to turn illness signals into revenue: Forecast Advisor predicts where, when, and how much symptomatic illness will drive consumption — while Retail Sell-In pinpoints illness-driven stock outs by distribution center and store.
Forecast Advisor™
Kinsa Predicted vs Actual Consumption
Within 1%
Projected category illness within 1% of actual sales for a leading Cough, Cold, Flu & Sinus brand
$69M
In under-forecasted sales opportunities identified at the regional level for a national retailer
48%
Reduction in forecasting error using Kinsa vs a retailer’s traditional illness data set
Forecast Advisor™
Predict relevant illness levels months in advance
Get ahead of surges and falls in demand for your products. Kinsa projects category and symptom-based consumption 8 to 20 weeks out, so you can plan supply, media, and retail support with confidence.
Improve financial & demand planning
Project when and how much illness-based demand will rise and fall — months ahead of the surge.
Engage retailers with confidence
Bring better illness projections and thought leadership to the table than your competitors.
Avoid lost sales & brand switching
Stay ahead of out-of-stocks and the lost sales opportunities that push shoppers to a competitor.
Get the “why” from an epidemiologist
On-staff Kinsa epidemiologists explain the drivers behind every illness signal and outlook.
Forecast Advisor™
Kinsa Predicted vs Actual Consumption
Why Forecast Advisor for predicting illness-based consumption
Category & symptom forecasts
Product category or symptom forecasts up to 12 weeks out.
Compare to prior seasons
Easily compare forecasts against previous seasons to pressure-test your plan.
Season Outlooks, 5 months out
Illness season Outlooks published and presented by trained epidemiologists & analysts.
Updated weekly
Insights refreshed weekly in an easy-to-use, personalized platform.
"Partnering with Kinsa enables us to make supply capacity decisions, plan media for maximum effectiveness, and better support our retail customers with reliable consumption projections."
Leading Consumer Health Brand
Cough, Cold, Flu & Sinus category
Retail Sell-In™
Illness-based sales forecast by DC region
Walmart Illness Exceptions: DC Map
Highlighted KPIs flag exceptions where illness levels are above the selected threshold.
2,486 Stores Above Threshold (54%)
24 DCs Above Threshold (57%)
Walmart Illness Exceptions: Store List
| Store | DC | % Difference |
|---|---|---|
| 1064 | 6019 | 77.2% |
| 3872 | 6019 | 77.2% |
| 1379 | 6040 | 76.3% |
Retail Sell-In™
Predict illness-driven stock outs by DC & store, 6 weeks out
Drive sales by informing your retail customers exactly where and when illness-related stock outs will occur — down to the distribution center and store. Kinsa projected where illness-based demand would rise above the retailer forecast 6 weeks out, helping brand and retailer keep products on shelves where consumers needed them most.
Avoid stock outs & brand switching
Keep products on shelves where consumers will need them most — before they run out.
Better sell-in & supply chain decisions
Make smarter sell-in decisions with your retailers than competitors relying on last year’s data.
Compare to custom periods or retailer forecasts
Benchmark against custom time periods, or even the retailer’s own forecast.
Kinsa Insights’ Retail Sell-In is the only solution that predicts how symptoms from flu, COVID-19, colds, and allergies will impact sales — by region, including custom Distribution Center and Store territories.
By region & territory
Custom DC and store territories, not just national averages.
All the symptoms that matter
Flu, COVID-19, colds, and allergies in one view.
Benchmarked
Compare against custom periods or the retailer’s own forecast.
Ready to sell in with confidence?
Predict illness impact for the specific regions and symptoms that matter to you — and get ahead of every surge and fall in demand.
Talk to a sales strategist